What is SEO?
SEO is a technique with which we can easily rank your keywords in good rank. In simple words, we can say that SEO technique is to make our content search friendly. The full name of SEO is Search Engine Optimization. With its help, you can make your blog number 1 on Google and popular search engines.
When we do some search by typing any keyword in Google or any other search engine, Google shows you the content related to that keyword. These contents come from all different blogs.
The blog or website that we see at the top of the search engines, it means that the SEO of that blog has been done very well.
SEO helps our blog get the number 1 position in search results. This is a process that puts your website at the top of the SERPs and helps increase the number of visitors to your blog.
If your website opens at the top in the search result, then users will first click on your site. Hence SEO plays a very important role in increasing organic traffic to your website.
There are two ways SEO can do this:
1) On Page SEO Tutorial
2) Off Page SEO Tutorial
1. On Page SEO: On Page SEO means that we make the content and Meta tags of our web page consistent with the search engine. This includes meta tag, image tag, cuttack friendly, link building etc. We can also say that in On Page SEO we make our web page or blog compatible with search engines so that the search engine can easily understand our content.
2. Off Page SEO: In this search engine optimization, we do not change anything in our website or web page, but do some Off Page Activities such as use of Directory Submission, Link Building, Social Media etc.
Which makes your website’s ranking and reputation good in the eyes of Google, which can also make your keyword ranking and your website benefit.
Why SEO is important for your blog?
What is SEO? You read above, now I will tell you why it is important for blog and website?
We use SEO to increase traffic and ranking of our website.
You have written a content but have not done its SEO. When a user searches keywords related to your content, Search Engines will not show your site in the search result. Even if you have not studied the quality content, it will be considered useless.
SEO is not a difficult task, just you have to take care of some aspect.
When you use your blog SEO, you will not get immediate results, for this you have to be patient and keep doing your work.
Create your account on social networking sites like Facebook, twitter, tumblr and increase your followers, as they play an important role in making your website a success.
Submit a guest post on the popular blog. This helps you to get quality backlinks.
SEO Tutorial Step by Step Guide
First of all, you need to follow the Basics SEO Tips for your site. Here I will tell you about some tools and plugins which will help in getting good rank in search engine.
Set up Google Search Console
Google Search Console is a very powerful tool developed by Google. This tool is specifically designed to see how your site is performing in Google.
It provides many features to track your site,
Submit a sitemap
Fix website errors
Messages from the Google search team
Setup Bing Webmaster Tools
However, it is not as popular as Google. But Bing is the best search engine after Google.
Bing comes with many features that are not available in Google Search Console like built-in keyword research tool.
Setup Google Analytics
The Google Analytics site is the best tool for checking Stats. This tool helps you know what people are looking for on your site and what they like to read.
Apart from this, you can also check the Bounce rate of your site.
Setup Yoast SEO (for WordPress users only)
Yoast SEO is the most popular and best SEO plugin for WordPress blog. It comes with some important features.
You can change the title and meta description of the post.
You can add focus keywords to your article.
Can create XML Sitemaps.
Can edit .htaccess and robots.txt files.
Title and Meta description can be used for taxonomies (category and tags).
These are some SEO tutorials that apply to every website.
Now let’s look at the main factor of this SEO guide
1. Keyword Research
SEO depends entirely on Keyword research.
Simply put, Keyword Research is the first step of SEO. So it is very important that you should come to choose the right keywords.
Here I will show you how to do Keyword research for SEO.
a. Use Google Suggest
This is the easiest and best way to get the best keywords. Just search for keywords related to your topic in Google search box, it will start suggesting according to previous website.
From here, choose a good keyword and use some of the best keyword research tools to find out its competition, monthly search, CPC etc.
These keywords can be great for optimizing your article as it comes directly from Google search data.
B. Use Related Google Search
After searching in Google, you will see some related Searches below your search result which you can use as a keyword.
c. Using Google Keyword Planner
Google Keyword Planner is the best free keyword research tool by Google for developers. You can use it for any niche (topic).
Using it, you can see keyword competition, monthly searches, CPC etc.
Always choose high searches and less competitive keywords for your participation. Also your keywords should be long tail. Here is a guide.
d. Find Question Keywords
Query keywords make your content more attractive and help achieve higher CTR.
Such keywords are very useful for blog posts.
But the question how to find keywords?
For this you can use Jawab The Public.
This tool is completely free and gives suggestions using Google and Bing Search.
Its interface is very easy to use which comes with a unique proposal and great view.
2. Include Main Keyword in URL
The URL helps the search engine to understand what your blog post is about and when we add our main keyword to the URL, the search engines can easily find out what the content is about.
This is why you should add keywords to your URL.
Also, try to keep your URLs SEO friendly, short and meaningful.
3. Start Your Title With Keywords
Adding keywords to the title is very important according to on-page optimization.
But how to add it?
To get a good rank in the search engine, add keywords to the beginning of your title.
4. Use Main Keyword in 150 words
This step makes your content even more targeted and SEO friendly. So use your keyword once within 150 words.
For example, in this post you can see that I used the keyword “SEO Tutorial” in the first 150 words.
5. Correct use of H1, H2 or H3 tags
H1 tags help boost search rankings. But keep in mind one thing, do not fill your entire content with H1 tag.
Googler John Mueller tells about H2, H3 tags
These heading tags in HTML help us to understand the structure of the page.
However, it is not related to the important Google Ranking Factor.
But when it comes to search engine optimization, every little thing can help in this.
6. Optimize Images
An image is equal to 1000 words.
And worst of all, Google cannot read the image. It reads the image based on the alt tag of the image.
This is why always give the right name of your images. Apart from this, you should also pay attention to the alt tag of the image. Here is a guide – How to do Images Optimization for SEO
7. Avoid Keyword Stuffing
In the old days, keyword Stuffing was used to rank any page. But now Google has become very smart.
If you do keyword stuffing in your content, Google will not rank your content.
Therefore, instead of using the same keywords repeatedly in your content, use LSI keywords and related keywords.
You can use LSIGraph.com to find the best LSI keywords.
8. Use External Links
External links make your content more useful. But one thing that should be kept in mind, the linking site should be trusted and reputable. Otherwise, your site may be penalized.
This SEO strategy shows Google that your content is trustworthy and well referenced.
9. Use Internal Links
Internal links make your content Relevant for both search engines and users.
Internal linking makes your post informative. In addition, visitors spend more time on your site which reduces the bounce rate. Apart from this, Google considers your content as quality content. Here’s a guide – Why and how to do Internal Linking for SEO
10. Check Crawl Error
Sometimes it happens that Google is unable to crawl your page and shows Crawl error for that page. As a result, your page is not able to rank in Google.
To check Crawl Errors, log into Google Search Console, then click on Coverage. Here you will be able to see the error URL of your site.
11. URL Inspection
Many times it happens that Google does not crawl your page completely and as a result, your content is not able to rank well in Google.
This is why use the URL Inspection option in the Google Search Console tool.
12. Mobile Friendly
More than half of the searches are done by mobile.
If your site is not mobile friendly, it will not rank well in Google. Google gives more value to mobile friendly sites and ranks well in search results.
Google has also developed a mobile-friendly testing tool to check whether your site is mobile-friendly.
13. Fix Broken Links
Broken links greatly affect user experience and your site ranking. So try to fix them as soon as possible.
And for this, you can use DrLinkCheck.com.
WordPress users can easily find and fix it using the Broken Link Checker plugin.
14. Move to HTTPS
If you use HTTPS (SSL certificate) on your site, it helps to boost your ranking.
Google announced in August 2014 – HTTPS as a ranking signal.
If you are running your site over HTTP, redirect it immediately to HTTPS. Here is a guide – WordPress Site Ko HTTP Se HTTPS Par Move Kaise Kare
But if you do not redirect properly from HTTP to HTTPS, it can affect your site ranking and traffic very badly.
Even in one night your site traffic may be zero.
15. Site Loading Speed
If your site is very fast, it will rank well in Google. Here is a guide – 18 Ways WordPress Blog Ki Loading Speed Kaise Badhaye
Google attaches high importance to fast loading site. This is why Google has created the PageSpeed Insights Tool so that you can determine the loading speed of your site.
In addition, you can use the Page Pingdom and GT Matrix tools to check your site speed.
16. Create Powerful Backlinks
The process of creating links is called backlinks. This is a very old Google ranking factor.
But backlinks should be from relevant and well-ranked websites. Here is a guide – Website Ke Liye High-Quality Backlinks Kaise Banaye 2019
If you create bad and low-quality backlinks for your site, it can hurt your ranking badly.
Also, do not buy backlinks for your site, otherwise, you may face Google Penalty as such backlinks also include low quality and pornographic sites links.
Quick Tips for Creating Backlinks
Write Quality Content
Guest Post on another top ranking blog
Submit your site to Web Directories
Comment on top ranked blog
Discussion Use Platforms
17. Quality content
If you do not write a useful and informative blog post for the visitor, then no one would like to visit your site and the result is that you are storing garbage on your blog, nothing more.
Always try to write unique and quality content.
18. Content Length
Long content performs better in search engines than any short post.
If you write your blog short post, then your post should be at least 1000 words without any nonsense.
19. Meta Description
This plays an important role in increasing the click through rate (CTR) on your content.
However, Google usually allows writing a meta description of 300 characters.
If you are a WordPress user, you can write good meta descriptions using Yoast SEO.
Google states that
Google Search uses breadcrumb markup in the body of a web page to classify information from the page into search results.
In addition, Breadcrumb helps users know where they are on your site. In an article I told you how to add Breadcrumbs to a WordPress site.
After publishing the article, it is very important to promote it. If you don’t do this then you are making a big mistake.
This step is related to off page SEO.
Simply put, promoting your site is called off-page optimization.
The main reason for doing this is to attract the attention of users and search engines.
If you promote after publishing blog posts, it helps to increase your blog traffic.
Blog Posts Publish karne ke baad use kaise promote kare
22. Grammar and Spelling
If you pay attention to grammar and spelling in your content, then it improves your content quality.
Matt Cutts discusses Grammar and Spelling in this video.
If this SEO Tips has proved helpful for you, then don’t forget to share it!